In the next step, the segmented video footage is compressed and encoded. Therefore, the streaming video is segmented into smaller chunks. Since the video consists of a lot of digital information, it is not possible to send all the video data out over the internet at once. Step 2: Segmentation of digital information The marketing strategy has never been more successful for businesses as it is now with video streaming.įirst, the visual information is captured by a camera and transmitted into a digital format. It is widely getting popular among business groups because of its mass attention and collecting metrics that give deep insight into the attendee’s behavior. The live streaming video provides an option to promote business in the form of virtual events. Regardless of their location, the live streaming platform gives quick access to influencers. The open nature of live streaming permits hosts to interact with viewers, especially if the business entirely relies on the influencer. Live streaming is a great way to display brands with full transparency. The companies can hold meetings, conferences, and events with people from across the world with bare minimum cost. Live streaming technology helps businesses to cut costs on internal communication. While the other report says, more than 67% of the consumers get easily converted with live streaming. Whether it is a virtual event, a non-profit organization activity, or a promotional program, the live video streaming has found its online audience in all categories.Īs per a few reports, Video technology will continue to dominate the overall internet traffic and will cover 80 percent of all Internet traffic by 2021. It is either used alone or in combination with other marketing contents. In current times, live video streaming has become the preferred choice for marketing. All that an individual needs are relevant to video and audio equipment, an encoder, an internet connection, and a trusty streaming platform.ĭefinitely, Live Streaming technology has outperformed traditional video streaming technology. The broadcaster with a handful of tools can deliver a professional-level video. The “Live Streaming” video reduces the cost of expensive equipment and complex studio setup. For instance, with Live Streaming videos, the host can hold Q&A sessions, live polls, live reviews, live chat, adding gamification elements, etc. It gives the flexibility to experiment with the content. It can engage viewers by allowing them to comment or posting direct messages. The live stream video gives a sense of ownership at both ends- video broadcaster and the viewers. Some live streams can be private like Skype, while others can be viewed by the public, for instance, Youtube. Unlike the pre-recorded videos, live streaming is live, unedited, and uncensored. It was easy to share live videos through social media platforms. It has doubled the reach capacity of the viewers in a minimum time-frame. Social media further boosted video popularity on a different scale. Along with the internet and mobile devices, the “live streaming” quickly became the face of online communication. These limitations stayed for a long time with traditional video technology until the trend of “live streaming” came into existence. They lack the flexibility to share the video on-the-go. Limited target audience: The traditional video broadcasting is very limited in their audience reach. Check out the following list of the most popular live streaming software, along with their features and reviews. GoodFirms has researched and analyzed the best live streaming platforms that can help you deliver and manage live video content without hassle. How can you select the best live streaming software?įinding the best live streaming tool can be a challenging task. It also has features such as HD streaming, live broadcast to social media platforms, inviting attendees, interactive Q&A, live polls, live recording, real-time analytics, video monetization tool, centralized video gallery to archive videos, and many more. The live streaming software is an application suite that encodes, compresses, and re-encodes video signals for transmission over the internet. Whether you want to record and live stream audio-visual content on social media or conduct a virtual event, live course, coaching session, webcast for your brand, or enterprise video distribution-a live streaming app is a perfect software solution for all of the above.
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